TY  - BOOK
AU  - Duncan, Kevin
TI  - Marketing Greatest Hits: Another Masterclass in Modern Marketing Ideas
SN  - 978-1-4081-5721-3
AV  - HD 5415 .D83 2012
PY  - 2012///
CY  - London
PB  - Bloomsbury
KW  - Behavioural Economics
KW  - Organisational theory
KW  - Creativity
N1  - Include Bibliographies and Index
ER  -