TY  - BOOK
AU  - Hovland, Roxanne
AU  - Wilcox,Gary
AU  - Wilcox,Gary B.
TI  - Advertising in society: classic and contemporary readings on advertising's role in society 
SN  - 0844231770
AV  - HF5813 .H68 1989
PY  - 1989///
CY  - Lincolnwood
PB  - NTC Business Books
KW  - Advertising
KW  - contemporary readings
KW  - advertising's role
N1  - Includes bibliographical references
ER  -