TY  - BOOK
AU  - Bearden, William O.
AU  - Netemeyer, Richard G.
AU  - Mobley, Mary F.
TI  - Handbook ofmarketing scale: Multi-item measures for marketing and customer
SN  - 0803951558
AV  - HF 5415.3 .B43 1993
PY  - 1993///
CY  - London
PB  - SAGE publishing
KW  - Marketing
KW  - Marketing scales
KW  - Customer behavior
KW  - Business
ER  -