TY  - BOOK
AU  - AAKER, David A.
AU  - MCLOUGHLIN, Damien
TI  - Strategic market Management: global perspectives
SN  - 978-0-470-68975-2
AV  - HF 5415.13 .A25 2010
PY  - 2010///
CY  - New Delhi
PB  - Wiley.
KW  - Strategic market management
KW  - Business strategy
N1  - includes index
ER  -