TY - BOOK AU - Wheeler,Alina TI - Designing brand identity: an essential guide for the entire branding team SN - 9781118980828 (cloth) AV - HD 69 .B7W44 2018 U1 - 658.8/27 23 PY - 2018/// CY - Hoboken, New Jersey PB - Wiley KW - Trademarks KW - Design N1 - Includes bibliographical references (pages 310-311) and index ER -