TY  - BOOK
AU  - Doyle, Peter
TI  - Value-Based marketing: Marketing strategies for corporate growth and shareholder value
SN  - 9780470773147
AV  - HF 5415.13 .D59 2008
PY  - 2008///
CY  - England
PB  - John Wiley and Sons
KW  - Marketing strategies
KW  - Shareholder value
N1  - Include index
ER  -