TY  - BOOK
AU  - Keller, Kevin Lane.
AU  - Swaminathan, Vanitha.
TI  - Strategic brand management: building, measuring, and managing brand equity
SN  - 9781292314969
AV  - HD 69. B7 .K45 2020
PY  - 2020///
CY  - London
PB  - Pearson
KW  - Brand management
N1  - Includes indexes
ER  -