TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong Gary.
AU  - Balasubramanian, Sridhar
TI  - Principles of marketing
SN  - 9781292449364
AV  - HF 5415 .K 68 2024
PY  - 2024///
CY  - London
PB  - Pearson
KW  - Principles of marketing
KW  - Marketing
N1  - Includes indexes
ER  -