TY  - BOOK
AU  - Wilson, Richard M.S.
AU  - Gilligan, Colin.
TI  - Srategic marketing management: planning, implementation and control
SN  - 9781138441224
AV  - HF 5415.13 .W55 2005
PY  - 2005///
CY  - London
PB  - Routledge
KW  - Marketing
KW  - Marketing management
KW  - Strategic marketing
N1  - Includes indexes
ER  -