TY  - BOOK
AU  - Arens,William F.
AU  - Michael F.Weigold
AU  - Christian Arens
TI  - Contemporary advertising
SN  - 0-07-352991-5
AV  - HF 5821 .A74 2008
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising perspectives
KW  - Integrating advertising
KW  - Crafting marketing
N1  - Include index
ER  -