TY  - BOOK
AU  - Strauss,Judy
AU  - Ansary,Adel I.
AU  - Frost,Raymond
TI  - E-marketing
SN  - 978-81-203-3032-0
AV  - HF 5415.1265 .S77 2006
PY  - 2006///
CY  - New Jersey
PB  - Prentice Hall of India
KW  - E-marketing
KW  - Strategic e-marketing
KW  - E-marketing plan
KW  - E- marketing environment
KW  - Marketing knowledge
KW  - Consumer behaviour
KW  - market segment
KW  - E- Marketing management
KW  - E -Marketing communication
N1  - Includes appendix, references and index
ER  -