TY  - BOOK
AU  - Shimp,Terence A.
TI  - Integrated marketing communication Advertising and promotion
SN  - 0324408080
AV  - HF5415.123 .S55 2007
PY  - 2007///
CY  - Australia
PB  - Thomson/South-Western
KW  - Marketing communication
KW  - Promotion
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -