TY  - BOOK
AU  - Cateora,Philip R.
AU  - Graham,John L.
TI  - International marketing
SN  - 0-07-283371-8
AV  - HF1009.5  .C38 2005
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Export marketing
KW  - International business
KW  - Culture foundations
KW  - Global market
KW  - Marketing startegies
KW  - Negotiation
KW  - International advertising
KW  - Promotions
KW  - International marketing
KW  - Products
KW  - Buyer behaviour
KW  - Political environment
KW  - Legal environment
N1  - Includes indexes
ER  -