TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Strickland, A.J.
AU  - Gamble, John E.
TI  - Crafting and executing strategy: the quest for competitive advantage : concepts and cases 
SN  - 9780697781956
AV  - HD 30.28 .T46  2008
PY  - 2008///
CY  - Boston
PB  - Mc Graw Hill
KW  - Strategic
ER  -