TY  - BOOK
AU  - Ferrell,O.C.
AU  - Lucas,George H.
AU  - Luck,David Johnston
TI  - Strategic marketing management: text and cases 
SN  - 0 53882823 4
AV  - HF 5415.13 .F47 1994
PY  - 1994///
CY  - Cincinnati
PB  - College Division, South-Western Publishing Company
KW  - Marketing
KW  - Marketing management
KW  - Information analysis
KW  - Marketing strategy
KW  - SWOT utilization
KW  - Marketing ethics
KW  - Market planning
KW  - Social responsibility
KW  - Financial analysis
KW  - Marketing plan
N1  - Includes bibliographical references and index
ER  -