TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behavior: Buying, having and being 
SN  - 978-81-203-3293-5
AV  - HF 5415.32 .S35 2007
PY  - 2007///
CY  - New Jersey
PB  -  Prentice Hall
KW  - Consumer behavior
KW  - Marketing
KW  - Consumer motivation
KW  - Consumer learning
KW  - Communication
KW  - Consumer culture
KW  - Attitudes
KW  - Motivation
KW  - Rules
KW  - Buying
KW  - Disposing
N1  - Include indexes
ER  -