TY  - BOOK
AU  - Lowenstein,Michael W.
TI  - The customer loyalty pyramid
SN  - 1-56720-076-1
AV  - HF 5415.335 .L69 1997
PY  - 1997///
CY  - Quorum books
PB  - London
KW  - Customer loyalty
KW  - Customer focused strategy
KW  - Customer retention culture
KW  - Customer infrastructure
KW  - Customer perceived value
N1  - Include selected bibliography and index
ER  -