TY  - BOOK
AU  - Brassington,Frances
AU  - Pettitt,Stephen
TI  - Essentials of marketing
SN  - 9780273708186
AV  - HF5415 .B73 2007
PY  - 2007///
CY  - New York
PB  - Prentice Hall Financial Times
KW  - Marketing
KW  - Market dynamics
KW  - Marketing environment
KW  - Buyer behaviour
KW  - Marketing information
KW  - Research
KW  - Product
KW  - Price
KW  - Segmenting markets
KW  - Place
KW  - Promotion
KW  - Advertising
KW  - Personal selling
KW  - Marketing communication
KW  - E- marketing
KW  - Media
KW  - Marketing planning
KW  - Marketing management
KW  - Marketing control
N1  - Includes bibliographical references and indexes
ER  -