TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel
TI  - Strategic marketing
SN  - 0072966343 (alk. paper)
AV  - HF5415.135 .C72 2006
U1  - 658.8/02 22
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Case studies
N1  - Various multi-media instructional materials are available to supplement the text; Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
ER  -