TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach
SN  - 0-07-240947-9 (alk. paper)
AV  - HF 5415.13 .P47 2002
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing role in global economy
KW  - Focusing Marketing strategy with segmentation and positioning
KW  - Marketing role with the firm
KW  - Business and organization customers and their buying behavior
N1  - Includes bibiliographical references and indexes
ER  -