TY  - BOOK
AU  - Blaich,Robert
AU  - Blaich,Janet
TI  - Product design and corporate strategy: managing the connection for competitive advantage 
SN  - 0070056714 (alk. paper)
AV  - HF5415.153 .B57 1993
U1  - 658.5/75 20
PY  - 1993///
CY  - New York 
PB  - McGraw-Hill
KW  - New products
KW  - United States
KW  - Management
KW  - Product management
KW  - Industrial design
KW  - Product design
N1  - Includes bibliographical references and index
ER  -