TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
TI  - Marketing
SN  - 0324147988 
AV  - HF5415 .L36 2004
PY  - 2004///
CY  - Mason
PB  - Thomson/South-Western
KW  - Marketing
KW  - Global marketing
KW  - Marketing opportunities
KW  - Product decisions
KW  - Distributions decision
KW  - Promotions decisions
KW  - Pricing decisions
KW  - Technology marketing
KW  - Internet marketing
KW  - E- marketing
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -