TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 0072552174 
AV  - HF5415.13 .P48 2004
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing Management
KW  - knowledge
KW  - Marketing plans
N1  - Includes references and index
ER  -