TY  - BOOK
AU  - Day, George S. 
TI  - The market driven organization: : understanding, attracting, and keeping valuable customers 
SN  - 0-684-86467-3
AV  - HF5415.13  .D39 1999
PY  - 1999///
CY  - New York
PB  -  The Free Press
KW  - Marketing-management
KW  - Sales management
KW  - Customer satisfaction
KW  - Customer relation
ER  -