TY  - BOOK
AU  - Bagozzi Richard P.
TI  - Marketing management
SN  - 0-02-305162-0
AV  - HF 5415.13 .B34 1998
PY  - 1998///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing management
KW  - Product development
KW  - International Marketing
N1  - Includes bibliographical references and index
ER  -