TY  - BOOK
AU  - Tom Griffin
TI  - International marketing communications
SN  - 0750605529
AV  - HF 1416 .G75 1993
PY  - 1993///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - International marketing
KW  - International Marketing Communication
KW  - Advertising media planning
KW  - International environment
N1  - includes bibliographical references and index
ER  -