Brand leadership
Aaker, David A.
creator
Joachimsthaler, Erich
1956-
text
bibliography
nyu
New York
Free Press
2000
monographic
eng
xii, 351 p. : ill. ; 25 cm.
David A. Aaker, Erich Joachimsthaler.
Includes bibliographical references (p. 331-335) and index.
n-us---
Brand name products
United States
Management
HD 69 .B7A21 2000
658.8/27
0684839245
99089668
http://www.loc.gov/catdir/bios/simon051/99089668.html
http://www.loc.gov/catdir/samples/simon031/99089668.html
http://www.loc.gov/catdir/description/simon033/99089668.html
http://www.loc.gov/catdir/enhancements/fy0631/99089668-t.html
http://www.loc.gov/catdir/bios/simon051/99089668.html
http://www.loc.gov/catdir/samples/simon031/99089668.html
http://www.loc.gov/catdir/description/simon033/99089668.html
http://www.loc.gov/catdir/enhancements/fy0631/99089668-t.html
DLC
991214
20210629200751.0
11867853