TY  - BOOK
AU  - Aaker,David A.
TI  - Managing brand equity: capitalizing on the value of a brand name 
SN  - 0029001013
AV  - HD 69 .B7A22 1991
U1  - 658.8/27 20
PY  - 1991///
CY  - New York
PB  - Free Press
KW  - Brand name products
KW  - Valuation
KW  - United States
KW  - Management
KW  - Intangible property
N1  - Includes bibliographical references (p. 277-287) and index
UR  - http://www.loc.gov/catdir/bios/simon051/91010380.html
UR  - http://www.loc.gov/catdir/samples/simon031/91010380.html
UR  - http://www.loc.gov/catdir/description/simon033/91010380.html
UR  - http://www.loc.gov/catdir/enhancements/fy0630/91010380-t.html
ER  -