TY - BOOK AU - Ihlanfeldt,William TI - Achieving optimal enrollments and tuition revenues: [a guide to modern methods of market research, student recruitment, and institutional pricing] SN - 0875894526 AV - LB2351.2 .I35 U1 - 378/.105/0973 19 PY - 1980/// CY - San Francisco, CA PB - Jossey-Bass Publishers KW - Universities and colleges KW - United States KW - Admission KW - College costs KW - Marketing research N1 - Includes index; Bibliography: p. 251-257 ER -