TY  - BOOK
AU  - Batra,Rajeev
AU  - Myers,John G.
AU  - Aaker,David A.
TI  - Advertising management
SN  - 978-81-203-1219-7
AV  - HF 5813 .I53B38 2007
U1  - 659.1 20
PY  - 2007///
CY  - New Delhi
PB  - Prentice Hall
KW  - Advertiser
KW  - Management
KW  - Marketing communications
KW  - Segmentation
KW  - Brand equity
KW  - Attitudes
KW  - Positioning
KW  - Sales promotions
N1  - Includes references and index
ER  -