TY - BOOK AU - Batra,Rajeev AU - Myers,John G. AU - Aaker,David A. TI - Advertising management SN - 978-81-203-1219-7 AV - HF 5813 .I53B38 2007 U1 - 659.1 20 PY - 2007/// CY - New Delhi PB - Prentice Hall KW - Advertiser KW - Management KW - Marketing communications KW - Segmentation KW - Brand equity KW - Attitudes KW - Positioning KW - Sales promotions N1 - Includes references and index ER -