TY  - BOOK
AU  - Batra,Rajeev
AU  - Myers,John G.
AU  - Aaker,David A.
TI  - Advertising management
SN  - 9788120312197
AV  - HF 5823 .B38 1996
PY  - 1996///
CY  - New Delhi
PB  - Prentice Hall
KW  - Advertising
N1  - Includes references and index
ER  -