TY - BOOK AU - Mgovano,Rehema.F TI - Assessment of the facotrs affecting individual buying behaviour: A case of supermarkets in Dar es Salaam AV - DIS HF 5437 .B3M46 2013 PY - 2013/// CY - Dar es salaam PB - The university of Dodoma KW - Purchasing KW - Dar es salaam KW - Buying KW - Consumer behaviour KW - Buying decision KW - Supermarket KW - Desires KW - Satisfy needs ER -