TY  - BOOK
AU  - 
AU  - Piercy Nigel F
TI  - Strategic Marketing         Strategic marketing  /                                                                                       SS
SN  - 0 07296634 3
AV  - HF 5415 .C72  2006
PY  - 2006///
CY  - New York
PB  - McGraw-hill/irwin
KW  - Marketing management
KW  - Strategic marketing
KW  - Customer value
KW  - Managing market
KW  - Designing market
N1  - include index
ER  -