TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell, O. C.
TI  - Foundations of marketing
SN  - 0618573607
AV  - HF5415 .P75 2004
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin Company
KW  - Marketing
KW  - Customer relationship
KW  - Pricing
KW  - Promotion
N1  - Includes index
ER  -