TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Basic marketing: a managerial approach 
SN  - 0-07-560536-8
AV  - HF5415.13 .M31 1999
PY  - 1999///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Marketing
KW  - Channel System
KW  - Marketing Information
KW  - Personal Selling
KW  - Strategic Market
KW  - Marketing Environment
N1  - Includes indexes; Bibliography: p. 696-714
ER  -