TY  - BOOK
AU  - Perreault, William D.
AU  -  McCarthy, Jerome E.
TI  - Applications in basic marketing : : clippings from the popular business press 
SN  - 0072864710
AV  - HF5415.13 .P47 2005
PY  - 2005///
CY  - Boston
PB  - Irwin
KW  - Marketing
ER  -