TY  - BOOK
AU  - Dolan,Robert J.
TI  - Marketing management: text and cases 
SN  - 007249980X 
AV  - HF5415.13 .D65 2002
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing management
KW  - Marketing strategy
KW  - Consumer behaviour
ER  -