TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Peter,J.Paul
TI  - Marketing: creating value for customers
SN  - 0-256-12539-2
AV  - HF 5415 .C48 1998
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw Hill
KW  - Marketing commmunication
KW  - Customer and Marketing
KW  - Consumer value
N1  - Includes bibliographical references  and indexes
ER  -