TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Essentials of marketing: a global-managerial approach 
SN  - 0256127468
AV  - HF 5415 .M378 1994
PY  - 1994///
CY  - Boston
PB  - Irwin
KW  - Marketing
N1  - Includes bibliographical references  and indexes
ER  -