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	1.	Marketing research / David A. Aaker, V. Kumar, George S. Day. by Aaker, David A Kumar, V, 1957- Day, George S Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1995 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.2 .A14 1995. Place hold Add to cart (remove)
	2.	Brand leadership / David A. Aaker, Erich Joachimsthaler. by Aaker, David A Joachimsthaler, Erich, 1956- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, 2000 Online access: Contributor biographical information Sample text Publisher description Table of contents only Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD 69 .B7A21 2000. Place hold Add to cart (remove)
	3.	Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, 1991 Online access: Contributor biographical information Sample text Publisher description Table of contents only Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD 69 .B7A22 1991. Place hold Add to cart (remove)
	4.	Advertising management/ Rajeev Batra, John G. Myers and David A. Aaker by Batra, Rajeev Myers, John G [Joint author] Aaker, David A [Joint author] Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Prentice Hall, 2007 Availability: Items available for loan: Business, Economics and Law Library Collection (3)Call number: HF 5813 .B38 2007, ... Informatics and Virtual Education Library Collection (1)Call number: HF5823 .A13 1996. Place hold Add to cart (remove)

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