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1.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Online access:
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.135 .C72 2006.

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2.
Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, 1990
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415 .C6944 1990. Informatics and Virtual Education Library Collection (1)Call number: HF5415 .C6944 1990.

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