The University of Dodoma Library Catalog

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1. Brand leadership / David A. Aaker, Erich Joachimsthaler.

by Aaker, David A | Joachimsthaler, Erich, 1956-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, 2000Online access: Contributor biographical information | Sample text | Publisher description | Table of contents only Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HD 69 .B7A21 2000] (1).

2. Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, 1991Online access: Contributor biographical information | Sample text | Publisher description | Table of contents only Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HD 69 .B7A22 1991] (1).

3. Advertising management / Rajeev Batra, John G. Myers and David A. Aaker

by Batra, Rajeev | Myers, John G, 1933- [Joint author] | Aaker, David A [Joint author].

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice Hall, 2007Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HF5823 .A13 1996] (1), Library, Collection of Business Studies and Law [Call number: HF 5813 .I53B38 2007] (2).

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