The University of Dodoma Library Catalog

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1. Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner

by Dwyer, F. Robert | Tanner, John F [Joint author].

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2006Online access: Click here to access online Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HF5415 .D92 2006] (1), Library, Collection of Business Studies and Law [Call number: HF 5415 .D92 2006] (4), Library, Collection of Education [Call number: HF 5415 .D93 2006] (1).

2. Basic marketing : a global-managerial approach/ William D. Perreault and E. Jerome McCarthy

by PERREAULT, William D | McCarthy, E. Jerome [Joint author].

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2002Online access: Click here to access online Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HF5415.13 .M369 2002] (1), Library, Collection of Business Studies and Law [Call number: HF 5415.13 .M369 2002] (2). Items available for reference: Library, Collection of Business Studies and Law [Call number: HF 5415.13 .M369 2002] (1).

3. Marketing / Dhruv Grewal and Michael Levy

by Grewal, Dhruv | Levy, Michael [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, 2008Online access: Click here to access online Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HF5415 .G675 2008] (1), Library, Collection of Business Studies and Law [Call number: HF 5415 .G675 2008] (6). Lost (1).

4. Basic marketing research / Gilbert A. Churchill, Jr.

by Churchill, Gilbert A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Dryden Press, [1987], c1988Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HF5415.2 .C49 1988] (1), Library, Collection of Business Studies and Law [Call number: HF5415.2 .C49 1988] (1).

5. Understanding business / William G. Nickels, James M. McHugh and Susan M. McHugh

by Nickels, William G | McHugh, James M [Joint author] | McHugh, Susan M [Joint author].

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, 2002Online access: Click here to access online Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HD31 .N4897 2002] (1), Library, Collection of Business Studies and Law [Call number: HD 31 .N4897 2002] (7).

6. Advertising, promotion, and new media / edited by Marla R. Stafford and Ronald J. Faber

by Stafford, Marla R [Editor] | Faber, Ronald J [Joint editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : M.E. Sharpe, 2005Online access: Click here to access online Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HF6146.I58 A39 2005] (2), Library, Collection of Business Studies and Law [Call number: HF 6146 .I58A39 2005] (2).

7. Marketing research essentials / Carl McDaniel and Roger Gates

by McDaniel, Carl D | Gates, Roger H [Joint author].

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : J. Wiley, 2004Online access: Click here to access online Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HF5415.2 .M3825 2004] (1), Library, Collection of Business Studies and Law [Call number: HF 5415.2 .M3825 2004] (2).

8. Advertising management / Rajeev Batra, John G. Myers and David A. Aaker

by Batra, Rajeev | Myers, John G, 1933- [Joint author] | Aaker, David A [Joint author].

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice Hall, 2007Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HF5823 .A13 1996] (1), Library, Collection of Business Studies and Law [Call number: HF 5813 .I53B38 2007] (2).

9. Corporate finance / Stephen A. Ross, Randolph W. Westerfield, Jeffrey Jaffe.

by Ross, Stephen A | Westerfield, Randolph [Joint authour] | Jaffe, Jeffrey F, 1946- [Joint authour].

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, 2002Online access: Click here to access online Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HG4026 .R675 2002] (1), Library, Collection of Business Studies and Law [Call number: HG 4026 .R675 2002] (1).

10. Marketing research : within a changing information environment / Joseph F. Hair, Robert P. Bush and David J. Ortinau

by Hair, Joseph F | Bush, Robert P [Joint author] | Ortinau, David J [Joint author].

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, 2006Online access: Click here to access online Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HF5415.2 .H258 2006] (1), Library, Collection of Business Studies and Law [Call number: HF 5415.2 .H258 2006] (3), Library, Collection of Education [Call number: HF 5415.2 .H258 2006] (1).

11. Electronic commerce / Gary P. Schneider

by Schneider, Gary P.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Thomson, 2003Online access: Click here to access online Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HF5548.32 .S284 2003] (3), Library, Collection of Business Studies and Law [Call number: HF 5548.32 .S284 2003] (4). Lost (1).

12. Enterprise resource planning : Concepts and practice / Vinod Kumar Garg and N. K. Venkitakrishnan

by Garg, Vinod Kumar | Vernkitakrishnan, N. K [Joint author].

Edition: 2nd Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Prentice - Hall of India, 2003Online access: Click here to access online Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HD30.28 G37 2003] (2), Library, Collection of Business Studies and Law [Call number: HD 30.28 .G37 2007] (4).

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