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	41.	Market driven management : prescriptions for survival in a turbulent world / B. Charles Ames & James D. Hlavacek. by Ames, B. Charles Hlavacek, James D Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : Dow Jones-Irwin, c1989 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.13 .A454 1989. Place hold Add to cart (remove)
	42.	101 best cover letters / Jay Block, Michael Betrus. by Block, Jay A Betrus, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1999 Other title: One hundred one best cover letters One hundred and one best cover letters Online access: Contributor biographical information Publisher description Table of contents Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5383 .B533 1999. Place hold Add to cart (remove)
	43.	Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor. by Heilbrunn, Jeffrey American Marketing Association Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995 Other title: American Marketing Assocication marketing encyclopedia AMA marketing encyclopedia Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415 .M2982 1995. Place hold Add to cart (remove)
	44.	Product design and corporate strategy : managing the connection for competitive advantage / Robert Blaich & Janet Blaich. by Blaich, Robert Blaich, Janet Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 1993 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.153 .B57 1993. Place hold Add to cart (remove)
	45.	Creating strategic leverage : matching company strengths with market opportunities / Milind M. Lele. by Lele, Milind M Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : J. Wiley, c1992 Online access: Publisher description Table of Contents Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD30.28 .L45 1992. Place hold Add to cart (remove)
	46.	The complete guide to business and sales presentation / Malcolm Bird. by Bird, Malcolm, 1932- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Van Nostrand Reinhold, c1990 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5438.8.P74 B57 1990. Place hold Add to cart (remove)
	47.	Digital Darwinism : 7 breakthrough business strategies for surviving in the cutthroat Web economy / Evan I. Schwartz. by Schwartz, Evan I Schwartz, Evan I. Webonomics Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Broadway Books, c1999 Online access: Contributor biographical information Sample text Publisher description Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.1265 .S38 1999. Place hold Add to cart (remove)
	48.	The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout. by Ries, Al Trout, Jack Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : HarperBusiness, c1993 Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415.R54 1993. Informatics and Virtual Education Library Collection (1)Call number: HF5415 .R54369 1993. Place hold Add to cart (remove)
	49.	Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry. by Zeithaml, Valarie A Parasuraman, A Berry, Leonard L, 1942- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : London : Free Press ; Collier Macmillan, c1990 Online access: Contributor biographical information Publisher description Table of contents only Sample text Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.5 .Z45 1990. Place hold Add to cart (remove)
	50.	Lean strategies for product development : achieving breakthrough performance in bringing products to market / Clifford Fiore. by Fiore, Clifford, 1960- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Milwaukee, Wisconsin ASQ Quality Press, 2003 Online access: Table of contents Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.153 .F4 2003. Place hold Add to cart (remove)
	51.	Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr. by Cravens, David W Lamb, Charles W Cravens, David W. Strategic marketing cases and applications Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, 1990 Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415 .C6944 1990. Informatics and Virtual Education Library Collection (1)Call number: HF5415 .C6944 1990. Place hold Add to cart (remove)
	52.	Discovering the soul of service : the nine drivers of sustainable business success / Leonard L. Berry. by Berry, Leonard L, 1942- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : Free Press, c1999 Online access: Contributor biographical information Sample text Publisher description Table of contents only Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.5 .B478 1999. Place hold Add to cart (remove)
	53.	The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore. by Pine, B. Joseph Gilmore, James H, 1959- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Harvard Business School Press 1999 Online access: Table of contents Contributor biographical information Publisher description Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.15 .P56 1999. Place hold Add to cart (remove)
	54.	The future ain't what it used to be : the 40 cultural trends transforming your job, your life, your world / Iconoculture, Inc. (Mary Meehan, Larry Samuel, Vickie Abrahamson). by Meehan, Mary, 1955- Samuel, Lawrence R Abrahamson, Vickie Iconoculture, Inc Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Riverhead Books, 1998 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.1 .F88 1998. Place hold Add to cart (remove)
	55.	New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas. by Thomas, Robert J, 1944- Series: New directions in business Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : John Wiley, c1995 Online access: Contributor biographical information Publisher description Table of Contents Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415 .N3917 1995. Place hold Add to cart (remove)
	56.	Customer centered Six Sigma : linking customers, process improvement, and financial results / Earl Naumann and Steven H. Hoisington. by Naumann, Earl, 1946- Hoisington, Steven H, 1953- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Milwaukee, Wis. : ASQ Quality Press, c2001 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.5 .N327 2001. Place hold Add to cart (remove)
	57.	Market driven strategy : processes for creating value / George S. Day. by Day, George S Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : London : Free Press ; Collier Macmillan, c1990 Online access: Contributor biographical information Publisher description Table of contents only Sample text Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.13 .D368 1990. Place hold Add to cart (remove)
	58.	What clients love : a field guide to growing your business / Harry Beckwith. by Beckwith, Harry, 1949- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Warner Books, 2003 Online access: Publisher description Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415 .B42 2003. Place hold Add to cart (remove)
	59.	The one to one future : building relationships one customer at a time / Don Peppers and Martha Rogers. by Peppers, Don Rogers, Martha, 1952- Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Currency Doubleday, 1993 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.127 .P47 1993. Place hold Add to cart (remove)
	60.	Successful direct marketing methods / Bob Stone. by Stone, Bob, 1918-2007 Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill., USA : NTC Business Books, 1994 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.126 .S757 1994. Place hold Add to cart (remove)

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