Refine your search
Availability
-
Authors
- Arens, William F.
- Berkowitz, Eric N.
- Burnett, John
- Cateora, Philip R.
- Godin, Seth
- Hair, Joseph F.
- Hartley, Steven W.
- Jethwaney, Jaishri N...
- Jugenheimer, Donald ...
- Kelley, Larry D.
- Kimbrell, Grady
- Lamb, Charles W.
- Leiss, William
- Mapendo, Jacobus Tho...
- Moriarty, Sandra E.
- Nelson, Roy Paul
- Ries, Al
- Rudelius, William
- Shimp, Terence A.
- Wells, William
- Show more
- Show less
-
Collections
-
Holding libraries
-
Item types
-
Locations
-
Series
-
Topics
- Advertising
- Consumer behavior
- E- marketing
- Global marketing
- Internet advertising
- Internet marketing
- Market segmentation
- Marketing
- Marketing communicat...
- Marketing environmen...
- Personal selling
- Price
- Promotion
- Retailing
- Sales management
- Sales promotion
- Sales promotions
- Targeting
- Show more
- Show less