Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2006.Edition: 3rd edDescription: xxix, 683 p. : ill., charts ; 26 cmISBN:- 0072865784 (alk. paper)
- 658.8 22
- HF5415 .D92 2006
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Informatics and Virtual Education Library Collection General Collection | HF5415 .D92 2006 (Browse shelf(Opens below)) | Available | 603 |
Includes bibliographical references (p. 652-660) and index.
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