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1.
Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Pearson/Prentice Hall, 2004
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Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF 5415.135 .K47 2004. Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF 5415.135 .K47 2004.

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2.
Marketing / Roger A. Kerin ... [et al.] by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2003
Availability: Items available for loan: Business, Economics and Law Library Collection (7)Call number: HF 5415 .M37 2003, ...

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