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Introduction to marketing concepts / Graeme Drummond, John Ensor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston, MA : Elsevier/Butterworth Heinemann, 2005
Availability: Items available for loan: Informatics and Virtual Education Library Collection (2)Call number: HF5415 .D756 2005, ...

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Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Elsevier/Butterworth-Heinemann, 2004
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Availability: Items available for loan: Business, Economics and Law Library Collection (2)Call number: HF 5415.127 .M33 2004, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF 5415.127 .M33 2004.

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