Basic marketing : a managerial approach / E. Jerome McCarthy, and Andrew A. Brogowicz
Material type: TextPublication details: Homewood : Irwin, 1981Edition: 7th edDescription: xix, 762 p. : ill. ; 25 cmISBN:- 0256025339
- HF 5415.13 .M33 1981
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Business, Economics and Law Library Collection Archive | Non-fiction | HF 5415.13 .M33 1981 (Browse shelf(Opens below)) | C.1 | Available | 180827 |
Includes glossary and index
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