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Advertising media planning: A brand management approach

By: Contributor(s): Material type: TextTextPublication details: New Delhi: Prentice hall of India, 2004.Description: vii, 144 p.: ill. 23 cmISBN:
  • 978-81-203-2529-6
Subject(s):
LOC classification:
  • HF 5826.5 .K45 2004
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