The University of Dodoma Library Catalog

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1. Advertising management / Rajeev Batra, John G. Myers and David A. Aaker

by Batra, Rajeev | Myers, John G, 1933- [Joint author] | Aaker, David A [Joint author].

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice Hall, 2007Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HF5823 .A13 1996] (1), Library, Collection of Business Studies and Law [Call number: HF 5813 .I53B38 2007] (2).

2. Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly

by Peter, J. Paul | Donnelly, James H [Joint author].

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2004Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.13 .P387 2004] (3).

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